Responsive web design is a phrase that was coined a number of years ago. Originally, it was an advertising slogan that agencies used to set them apart from other agencies. It was new and fashionable.

Well it is not so new any more but it is just as important. Even more so because we spend so much of our personal and professional lives on our handheld devices.

Essentially, Response web design means that a web site should be responsive to the device being used to view it.

Mobile devices are obviously smaller than tablets. And tablets are smaller than desktop computers. The challenge for web site designers is to fit all the necessary content on the page in a way that works for all of these devices.

Woolston Web Design has always considered responsive web design to be a necessary methodology. It is necessary because there are now more people browsing web sites using mobile devices than ever before.

Not only that, search engines actually penalise web sites that are not responsive. The Google crawling engine views web sites at different widths to determine if the content scales for different devices. If the content is difficult to read or obscure, the page rank for that web site can be negatively affected.

Woolston Web Design has always considered responsive web design to be a necessary methodology. It is necessary because there are now more people browsing web sites using mobile devices than ever before.

If your Google page rank drops, that could be enough to move your web site from the first page of search results to the second page. And that could be the difference between you getting a customer and losing that customer to a competitor.

All web design agencies should now be incorporating responsive web design into their every day work. It's not just a catch-cry any more. It's fundamental to a successful and popular web site.